![]() after the website visitors respond to your questions regarding the pricing while on the pricing page), in-message surveys via email (either with the follow-up surveys after the purchase or providing the customer support), or in your exit/return intent surveys (it can give you the actual answer why they decided to churn or return the product). Hint: You can either send this customer satisfaction question in a targeted website survey (e.g. This, in turn, allows you to take necessary actions much more rapidly. It can give you additional insights, sometimes on issues that you would not expect. No matter what the subject of your survey is, it is always valuable to ask if your customers have anything else to say. This is a truly universal customer feedback question. What would you say to someone who asked about us? Learn more about this in our article on measuring customer satisfaction. It will just require integrating your survey tool with Google Analytics or a similar tool you’re using. It will allow you to build a model of repeat purchases. ![]() Plus, you can then check how answers translate into actual acquisition. Observe trends and find out what are the reasons for increasing or decreasing the intent of buying again. The best idea would be to observe the medium frequency with which your customers are making their purchases. once a year, depending on your industry and Customer Lifecycle. Hint: Send such client satisfaction surveys to your customers on a regular basis, e.g. So, if you want to see how many customers will come back, you need to wait as long as several years to get the data. Why bother researching repeat purchase intention when you can see in Google Analytics how many people actually bought something again? However, GA won’t help you if you’re just starting a business or if you sell durable goods.
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